Logo Use Policy
You must obtain corporate approval from Thrivent Financial for Lutherans for every new situation requiring the application of its logo. Do not copy or use any logos that are part of Thrivent Financial websites. Thrivent Financial requires this to ensure brand accuracy and to protect its trademarks.
Here are the steps to obtain and use a Thrivent Financial logo:
- Read this page and click on the "I Agree" button at the bottom.
- Download and provide a watermarked logo to the individual or organization that is applying the logo to your material. (A watermarked logo is used to show logo placement on a proof, but is not permitted for actual use.)
- Submit the Logo Application Approval Form (a link is on the watermarked logo page) and attach the proof (PDF or Word) with the watermarked logo on it.
- We will approve the proof and send the usable logo to the organization that needs it within 24 to 48 business hours (usually same day). If the logo application is not approved, changes may be required.
Permissible Logo Applications
Examples may include placement on:
- A plaque or trophy.
- A donated item.
- A sponsored sports team jersey.
- Promotional or advertising materials (such as ads, posters, brochures, websites, T-shirts, banners, church newsletters) created by a non-Thrivent Financial organization, institution, group or grant recipient – to recognize us for our support, sponsorship, partnership, involvement or contribution.
When Logo Applications Are Not Permissible
The logo may not be used to create Thrivent Financial for Lutherans:
- Merchandise or clothing – Visit The Store for logo merchandise.
- Ads, flyers, posters, brochures, letterhead, etc. – Field, RFO and LET can contact Marketing Customer Service at 800-793-3401 for information about existing materials or templates, or submit a custom design request via Express Marketing in FieldNet.
Chapter leaders can go to the Visibility Toolkit (www.thrivent.com/visibility), or to promotional templates on Thrivent.com. Or contact Fraternal Service Center at 800-236-3736 for resources. - Office signs, name badges, banners, displays – Purchase from Thrivent Financial Catalog.
- Thrivent Builds materials or templates that are already available – Check what's available at: www.thriventbuilds.com/resources.
I have read and agree with this logo policy.
