RFO 523: Southwest Wisconsin Region
A region ranked among the best. A career that brings out your best.
Southwest Wisconsin Regional Financial Office
708 Heartland Trl., Suite 2800
Madison, WI 53717
608-831-3339
Areas We Serve
Our regional financial office serves southwest Wisconsin, including:
- Madison
- LaCrosse
- Eau Claire
- Wausau
- Janesville
Regional Highlights
Whether in a rural farm town or the thriving capital city of Madison, you'll find a warm sense of community in southwest Wisconsin. Young professionals, families and entrepreneurs are attracted to the area for many reasons:
- In 2007, Middleton, Wisconsin, was rated the "Best Place in America to Live" (Money, August 2007).
- The Madison area was rated No. 2 for "Best Place to Educate Your Children" (Forbes, December 2007) and was rated "One of the Nation's 10 Top Metros for Income Growth" (Bizjournals, June 2007).
- Wisconsin is the home of the Green Bay Packers and Wisconsin Badgers.
- The area is a mecca for recreational activities, including golf, biking, hiking, boating, snowmobiling and skiing.
Grow With Us
Join us and become part of a successful and growing team:
- Highly successful in launching new Thrivent Financial representatives.
- Ranked third in 2008 in both New Financial Representative Productivity and Net Capacity.
- Ranked fourth in 2008 for Thrivent Regional Financial Office of the Year.
"Helping others" is part of the culture of our team-and of those we serve. Our community outreach includes:
- Thrivent Builds with Habitat for Humanity®: Special "team build" days.
- Red Cross: Ongoing support for a variety of needs.
- YMCA: Support for annual golf outings
Scott Barth, FIC, LUTCF

The Southwest Wisconsin Regional Financial Office is driven by a set of values that continues to lead the team to success: Service, accountability, growth, integrity, communication and... FUN.
Scott began his career with the organization in 1991. In 2002, he became a senior partner, which led him to his current position in 2006. As a managing partner, Scott believes in building strong relationships, putting members' needs first and providing his team with the support and guidance they need to succeed.
His career accomplishments include:
- LUTCF (Life Underwriter Training Council Fellow), a designation jointly conferred by The American College, Bryn Mawr, PA, and NAIFA.
- FIC (Fraternal Insurance Counselor), a designation granted by the Fraternal Field Managers' Association.
- MDRT Member (Million Dollar Round Table), an independent association that is recognized as an international standard of excellence in the life insurance and financial services industry.
- Member – NAIFA (National Association of Insurance and Financial Advisors).
- National Sales Achievement Award.
- NAIFA – National Quality Award.
- GAMA – (General Agents and Managers Association) Master Agency Award.
- GAMA – National Management Award.
- GAMA – Career Development Award.
Scott and his wife, Stephanie, have three children. In his free time, Scott enjoys coaching children's soccer and basketball teams. He also is a Sunday school teacher, Men's Bible Study leader and is a member of the Church Council.
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