Obtaining & Using Our Logo
McDonald's. Nike. Coca-Cola. Target. When we hear any of those words an image pops into our heads. These are strong brands because they create a feeling, an image in our minds. Think of it as an equation: one part is the 'symbol' – the logo, the name, the color. The other part is how that makes the consumer feel.
We all contribute to how people feel when they see or hear the Thrivent Financial name, and we can control how they see our brand. As with anything of value, brand, logos and trademarks need to be protected.
Logo Use Policy
To ensure brand accuracy and to protect our trademarks:
- All corporate employees, our Thrivent Financial representatives, members and others must obtain corporate approval for every new situation requiring our logo.
- All corporate employees, our Thrivent Financial representatives, members and others are not permitted to share our logo with others or give others permission to use our logo. Thrivent Financial retains the rights to provide the logo and approve its application on all materials.
- It is not permissible to keep logo files for future use, or to copy or apply any logos that are part of Thrivent.com or other Thrivent Financial websites.
- Chapters and chapter service teams may not develop their own logos or visual identities, variations/modifications of the corporate logo, or their own mottoes, slogans or taglines, because this could conflict with corporate brand identity and potentially confuse members and other Lutherans.
See our Logo Use Policy for details about:
- The process to obtain and use a Thrivent Financial logo.
- Permissible logo applications.
- Logo applications that are not permissible.