| Information piece |
Function |
Who Receives It? |
| Pitch Letter |
A letter to pique interest in your activity. It gives a high-level overview of the event and explains why it's relevant. |
- Photo desk editor (newspaper).
- Feature reporter (newspaper).
- Radio news director.
- Magazine editor.
- TV/Radio producer.
|
| News Release |
Generates interest, often becomes the first few paragraphs of the article. |
- Photo desk editor.
- Feature reporter.
- Assignment editor (TV).
- Radio news director.
- TV/Radio talk show producer.
- Magazine editor.
- Beat/news reporter.
|
| Fact Sheet |
Provides background information, facts and figures to help reporters build a story. This should be a quick read. Bullets are okay. |
- Photo desk editor.
- Feature reporter.
- Assignment editor.
- Radio news director.
- TV/radio talk show producer.
- Magazine editor.
|
| Community Calendar Entry |
Short, concise entry for calendar. |
- Community calendar editor.
|
| Media Advisory |
Conveys urgent reminders to the recipient, sent one to two days before activity (sent after a news
release) or used instead of a news release. |
- Photo desk editor.
- TV news assignment editor.
- Feature reporters.
|
| Public Service Announcement (PSA) |
Brief script delivered to radio and TV to be read on air. |
- TV promotion director.
- News assignment editor.
- Radio news director.
|
| Biographical Sketch |
Provides one-paragraph description of the recipient of a benevolent activity. |
- Photo desk editor.
- Feature reporter.
- Assignment editor.
- Radio and TV news director.
- TV/radio talk show producer.
- Magazine editor.
|
