Picking the Right Tools
The Visibility Toolkit is full of great tools to help you spread the news about your events. But which tool is right for the job? Here are some questions to help you decide.
- Who should know about your activity? The chapter, the community, the congregation, a specific neighborhood, elected officials? The local newspaper will help you reach the whole community, while a bulletin insert is great for specific congregations, and postcards are perfect for reaching members in a certain geographic area.
- What result are you looking for? Do you need people to help with a project? Are you looking for contributions for a fund-raiser? Think about how many people you need to tell about your activity to get good attendance. Do you need to tell them once, twice or five times to get them to your activity?
- How much time do you need? Which tools can you use to get to your target audience with the time you have available? No matter which tool you use, it requires a certain amount of time to prepare the message and get it to your audience.
- What is your budget? Can you afford to do a full-page newspaper ad? Can you produce fliers to put up all over town?
Thinking through the chapter's whole year of events will help chapter leaders decide how much money (and time) can be spent on one event.