Terminology Guidelines

Describing Thrivent Financial for Lutherans

For news releases, use the following full description:

Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.5 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit Thrivent.com. Also, you can find us on Facebook and Twitter.

Securities are offered through Thrivent Investment Management Inc., 625 Fourth Ave. South, Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA. Member SIPC.

Learn More About Thrivent Financial for Lutherans

Posters and Flyers

For posters, flyers or other publications in which you have limited space, use the following description:

Thrivent Financial for Lutherans is a Fortune 500 financial services membership organization helping nearly 3 million members achieve financial security and give back to their congregations and communities.

Describing Chapters

A chapter is a geographic group of Thrivent Financial for Lutherans members who create and participate in charitable, social and educational activities. All Thrivent Financial members belong to a chapter, which provides a way for them to connect with one another for social or educational events, as well as give back to their communities, congregations and causes they care about.

Chapter Terminology Guidelines

There's another way we can show our unity, and that's by ensuring that we describe ourselves the same way. Whether you're in Arizona, Pennsylvania or somewhere in between, it's important people know we are all Thrivent Financial for Lutherans. These guidelines will help you do just that.

Refer to the organization as "Thrivent Financial for Lutherans" on written pieces ("Thrivent Financial" on second reference), not "Thrivent" or "TFFL."
Do not directly precede the word "Chapter" with the word "Financial" as in "Thrivent Financial Chapter." An acceptable alternative would be "Thrivent chapter," as in "Four Thrivent chapters will work together."
When referring to your chapter, the preferred method is "[your chapter name] of Thrivent Financial for Lutherans."
When referring to service teams, use "members of the [Chapter Name] Chapter of Thrivent Financial for Lutherans."

Examples of common errors to avoid:

Thrivent Caring Community
Thrivent Branch 99999
Thrivent Financial Fund
Traverse/Grant Thrivent
Thrivent Insurance
Thrivent Financial (misspelled)
Thrivent for Lutherans

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Appleton Office:
4321 N. Ballard Road
Appleton, WI 54919-0001 USA

Minneapolis Office:
625 Fourth Avenue S.
Minneapolis, MN 55415-1624 USA

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Insurance products issued or offered by Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value.

Last updated: February 1, 2012