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Diversification: What You Need to Know

In a volatile market investors should take advantage of carefully planned asset diversification. How you diversify your investments will vary based on your stage in life, goals, and comfort with risk. There are many factors to consider, but don't worry. You don't have to navigate this alone. Your Thrivent Financial representative can help you develop a personalized strategy.

The term asset diversification refers to positioning your portfolio to take advantage of different investments coming into, and falling out of, favor at different times. However, while diversification can help reduce market risk, it does not eliminate it. With a portfolio diversified among various investments it is possible for money to be invested in the areas of the market that are considered to be undervalued. The result of this is that you could potentially have a larger stake in those investments when the market makes its upside correction. This approach is taken in hopes it will enable you to buy low and sell high per the old adage.

Who Diversifies?

Many people diversify their investments in different ways and with different goals in mind. Generally, investors in their 20s, 30s and 40s, who are looking to grow capital, may want to keep a larger portion of equities in their portfolios. Whereas, investors in their 50s, 60s and 70s who are concerned with saving and protecting funds might diversify among more conservative, but still growing, funds.

Many factors come into play. Your stage in life and goals are unique to you and deserve individual attention and consideration. But you don't need to navigate this alone.

Contact a Thrivent Financial representative. He or she can help you decide what strategy will help you attain your goals. Partnering with a representative may just be the best investment you ever make.


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Insurance products issued or offered by Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent Financial for Lutherans. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents of Thrivent Financial.

Bank products and trust services are offered through Thrivent Financial Bank (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, securities, investment advisory services, and trust and investment management accounts are not deposits, are not guaranteed by Thrivent Financial Bank, are not insured by the FDIC or any other federal government agency, and may go down in value.

Last updated: May 16, 2011